Company News, New Products

Keeping Up with the Cleaning

Safely household cleaning line debuts from Kris Jenner, Chrissy Teigen and Emma Grede.

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By: TOM BRANNA

Editor

You can never be too rich…or too clean. The newest line of cleaning products comes from unlikely sources—reality stars Kris Jenner and Chrissy Teigen and their fashion friend Emma Grede—all of whom insist they are obsessed with cleaning. The trio's shared obsession led them to create the Safely home cleaning line, which consists of six products including hand sanitizer ($6), laundry detergent ($14), Universal Cleaner ($6) and hand soap ($6). The line debuts today at getsafely.com. ...

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